A new energy drink called Blow is now on the market. The name Blow is actually the street name for cocaine and the marketing package contains a vial full of powder, a credit card and a mirror. Just like if you were buying cocaine off the street, but instead you have to dilute it in water.

Honestly, how many people are going to try to snort it? I bet a lot, which is not a very good idea.

How far can marketing go? I honestly don’t mind because Blow won’t make me a cocaine addict and I also don’t like energy drinks. I prefer sticking to the good old coffee. I just think selling a product with the drug industry in mind isn’t really an acceptable way of selling a product. I’m not going through the debate of is it going to create cocaine addict, I’m more going with the debate of is Blow using an acceptable marketing tactic? It’s going to work obviously, but in my opinion products like Blow should never get on the shelves. This is because you can be 10 years old and buy it. It’s not like a similar campaign would be for an alcoholic beverage and would target people over 18 or 21 years old. In that situation that would be more reasonable, but for a product anyone can buy I think it’s going too far. Anyway, that’s for you to judge and here’s a short video about Blow: