I’ve been saying it for the past year and I think this year is the year Google will start its first Evil year. The point is that Google’s shares are now crashing. Until now, Google was getting revenue fairly easily from their advertisement business and was spending without limits. Google’s reality is different today. They have share holders to satisfy and a board of greedy administrator looking for constant growth of the company. Google is already huge and by far dominating Internet advertising business. With their current situation, growing more can’t be done without a little bit of an evil touch. They have to flood you with ads a little more to show revenue growth and for that it means you’ll start having Google ads on cell phone when they fully gets in the business and shortly on YouTube. They are already scanning your Gmail account to show you relevant ads. Also, today Google acquired DoubleClick, another Internet advertising business. The deal wasn’t seen as a good thing for competitors as it would mean a total domination from Google, but it was concluded anyway. That’s the kind of thing you can expect in the next year: more controversial decisions by Google and a larger presence on the Internet which has to be accompanied by a little evil touch. The greedy administrators will expect constant revenue increase and Google will have to invade the Internet a little more each time. They are very creative and will do it in a very cleaver way I presume, but still, it’s a big corporation.
Google is still one of the most ethical company in the business, but I think their motto “Don’t be Evil” might loose significance over the next couple of years. This is mainly because Google is now a big corporation and a monster in internet advertising with a board of greedy administrators.