Archive for AdSense

Money demon

I’m really sick of all these “How to make money online”, “10 steps to make money online”, “How to monetize your blog” stuff because it’s always the same story over and over again. There’s no science to make money online: Write QUALITY content, update regularly and get involved in your niche/social networks! Crap = No traffic & Quality = traffic. I’m amazed there’s not much articles about what NOT to do in order to make money online. That’s what really matters, you can do a lot of stuff right, but are you doing a lot of wrong stuff? So here’s my list of 10 easy ways NOT to make money online:

  1. Blog for money if you are not an experienced webmaster: You’ll spend more time thinking how to monetize your website than to add quality content. It’s a sure fail.
  2. Write because you’ve fixed yourself a X post a day quota: Trust me, you’ll loose more readers by writing a crappy article than you’ll loose just by waiting one more day to write a quality article. Don’t write if you don’t know what to write about, it’s a bad article guaranteed.
  3. Spend the entire day watching your Adsense Account: Stop refreshing your Adsense account every 2 minutes in the hope of earning a couple more cents! Spend that 1 hour you loose on Adsense everyday to write.
  4. Assuming your blog design is not important:Your blog design is important! Not more than content, but that is what will give your blog a unique touch and will help people to remember you. Make it look professional.
  5. Spend your day on Digital Point for tips: 95% of users on Digital Point don’t make a single dollar per day and are there because they think making money online is easy. You’ll mostly get as an answer to your tips requests: “Get in the finance/medical to make money”, “Get involved in a more paying niche”, “Fill your site with Ads”, etc. False, just be the best at what you do and the rest will come.
  6. Not getting involved in social networks: Social networks are full of webmasters and making friends in your niche is what will make your website earn credibility and a good reputation. Contributing to the community will ensure you a strong position and people will want to link to your website. Don’t underestimate the power of social networks.
  7. Build links to build links: Stop thinking only about backlinks! It’s true it is important to get good rankings in Google, but write quality content, get involved in social networks and backlinks will come.
  8. Steal content: If you have to steal content to write your articles then you will never get a top player in your niche. You can quotes other websites, get article ideas from other websites but write your own content. That’s the only way to be a top player: Having something unique to offer.
  9. Fill your page with Ads: Until you can earn really decent money from your website, don’t fill it with ads. What’s the point of ruining the user experience for 1$ per day instead of 0.50$. You’ll have trouble earning credibility with that kind of approach.
  10. Don’t talk about your website: You have to think your blog/website is the best in your niche. With that approach you’ll feel confident to talk about it, refer people to your articles and spread the word about how your blog is the best thing since sliced bread. Talk about your website, that’s the only way to get traffic!

I hope this helped and that it sounded a little bit different that what’s available on every “Make money online” website. These are really honest tips from a honest blogger. I’ve made some of these mistakes and it doesn’t pay off.

Be clean, play fair, be a leader in your niche.


One of the question I often have to answer is: “How does Google make money?”. They don’t sell any product, everything you use from them is free and on top of that they seem to be very active in the “open source” community. So how the hell can they cash-in?

Advertisement

Advertisement, that’s how Google is making its money. Every time you do a search on Google, you’ve probably noticed that there was a section called “Sponsored Links”. Every time you click on one of those links, Google charge a certain amount of money to the website for the click. When you go on a website you’ll notice advertising from Google too. Daily Common Sense has ads from Google. Same thing happens here, when you click, Google charge a certain amount of money to the website you clicked on and part of that money is given to the webmaster publishing the ads. This is called AdSense and is an enormous source of income for Google.

How much does Google charge for a click?

The price advertisers pay for a click depends on a lot of factors and this is where Google is playing smart. They use some sort of bidding system. When you want to advertise with Google, you select keywords you are targeting. Let’s say I own an online guitar store and I want to bring potential customers to my website. I’m going to bid on the keywords “guitar” and “buy guitar” for example. The price I’m going to pay will depend if there is other companies bidding for that keyword. The more companies are fighting for a keyword, the more I’m going to pay for a single click to my website. The price can vary from 0.01$ to 100$ and more. Not to bad for a click hey? You can imagine that for highly competitive keywords like finance and health it can cost quite a lot of money for a company to advertise with Google.

No production cost

Google doesn’t sell any tangible product and that’s the beauty of their business. They sell something that doesn’t really exist. They really sell traffic. It mostly comes down to this: They get paid for sending traffic to other websites. That’s why Google seems to be everywhere now: They have to show substantial growth to their stakeholders and to do that they have to drive more and more traffic to provide more and more advertisement. That’s also the reason they’ll be jumping in the cell phone industry, so they can make a bit of money from all the web traffic that next generation cell phones are going to drive in the next couple of years.

Expect to see Google around more and more in the next couple of years…

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